Ev Williams, co-founder of Twitter and Medium, has launched a new social app that has sparked discussions among users about the potential for 'enshittification' in social media. This term, mentioned in user comments, refers to the decline in user experience and quality as platforms prioritize profit over community engagement. Discussions also touch on the challenges of maintaining the integrity of smaller companies in a market dominated by larger, greed-driven corporations. The conversation highlights the tension between user satisfaction and business motives, as well as the desire for a return to more meaningful social interactions.