Quartz was a digital news outlet known for its innovative approach to online journalism, focusing on a unique user experience and content delivery. The site operated without a traditional homepage and promoted a scrolling feed structure, incorporating native advertising effectively. Despite some of its unconventional strategies succeeding and influencing modern news websites, Quartz ultimately could not withstand the challenges of the pandemic and the broader struggles within the news industry. Comments reflect nostalgia for its innovative features and critique its management decisions post-acquisition. Its closure highlights significant trends in the digital news landscape, emphasizing the need for sustainable business models within journalism.