The concept of Seven39, a social media app that operates just three hours a day, is being tested for user engagement and emotional impact compared to traditional, always-on social media platforms. According to the creator, early usage among friends has resulted in positive feelings towards the limited time engagement, promoting a more intentional user experience. Users are discussing the merits of restrictions in social media, with some suggesting further limitations could foster more genuine interactions. The app, currently only available in EST, has sparked interest in alternative formats such as a once-a-day digest version, reflecting a trend towards more simplified and controlled social media interactions.