The discussion revolves around finding a website builder that offers an editor similar to Substack, which is known for its user-friendly interface tailored for writers. User comments mention popular alternatives such as Squarespace, Wix, and Wordpress, highlighting features and user experiences. Squarespace is criticized for some of its limitations, while Wix is appreciated for its UI but noted that it is not significantly different from others. There's an indication of a demand for simpler content creation tools that appeal to writers and bloggers, akin to the functionalities provided by Substack.