Framework is entering the desktop market with its first mini ITX gaming PC. This new model raises intrigue due to its design and components, which include soldered memory and limited upgrade options. The company is also pushing out new laptops aimed at students and providing upgrade paths for existing models. However, reactions highlight a mix of skepticism and curiosity about the target market and functionality of the new desktop while noting how it could compete with established brands like Apple. Notably, the Framework website has experienced high traffic, indicating strong interest but also potential growing pains. Overall, while the desktop indicates a move towards modularity, some features may feel restrictive compared to typical gaming PCs, leading to discussions on its positioning in the market as a more console-like device rather than a traditional desktop PC.