Jeep has rolled out a new advertising feature that displays pop-up ads whenever the vehicle is stopped. While this format raises concerns regarding safety and driver distraction, it has sparked conversations about the broader implications of manufacturer control over vehicles and ongoing monetization strategies. Critics emphasize that the core issue goes beyond just ad interruptions, pointing to manufacturers' practices of retaining user control and generating revenue through various subscriptions and locked features, impacting the user's freedom and ownership experience. The conversation highlights both the potential for advertising in automotive technology as well as the moral and ethical considerations surrounding it.