The post discusses a newly launched app designed as a humorous outlet for high school students who were rejected by colleges, particularly released on Ivy Day when many students faced disappointment. It allows users to metaphorically 'punch' their rejected colleges, serving as a stress relief tool. The creator experienced unexpectedly high traffic due to the app's timing and placement on Reddit. User comments suggest monetization strategies like 'pay to punch' and express nostalgia for lighthearted academic jokes from earlier internet days.