The 2024 Year in Search by Google highlights trending searches and breakout topics that shaped the year. Notably, ChatGPT emerged as the standout search of the year, reflecting the widespread interest in AI tools. Sports performances, particularly Girmay's at the Tour de France, also gained attention, indicating a blend of interests in technology and sports. The Year in Search platform allows users to explore data from previous years, illustrating shifting public interests and search behavior over time. Insights from these trends can inform marketing strategies and content creation for businesses targeting audiences in these emerging areas.