The article discusses how fan-driven platforms, particularly Archive Of Our Own (AO3), demonstrate a level of organization and attention to detail that large tech companies often lack. Users on these platforms engage in practices such as tagging and tag wrangling, which enhances the quality and accessibility of information. This contrasts sharply with mainstream platforms like Google and Facebook, where automation leads to disorganization and content clutter. The dialogues highlight the need for human involvement in maintaining quality and context in tagging, especially in subcultures. Comments illustrate a history of organizational challenges within tech, indicating that users motivated by passion can achieve better outcomes than those driven by profit motives.