The recent EU ruling has declared that tracking-based advertising lacks a legal basis across Europe, raising significant concerns about consumer privacy and the effectiveness of personalized advertising. Many users express dissatisfaction with the current model, highlighting that it not only violates privacy but also leads to irrelevant ads and higher prices for consumers. Alternatives like context-sensitive advertising have been suggested, which respect user privacy and are easier to implement. There's skepticism about how advertisers will respond to this ruling, especially major companies like Google, and discussions around mobile app tracking continue as developers explore acceptable forms of tracking. Users advocate for opt-in advertising platforms and express frustration over the current system's inefficiencies and lack of accountability, feeling that companies pay for ads that are not aligned with their interests. The belief that an overhaul of the ad model is necessary is gaining traction, with calls for more genuine and respectful practices towards consumers' data.