The discussion around Whataburger emphasizes that while ownership has shifted to Chicago, the quality of food and service remains largely unchanged. Many patrons feel that the brand's character, known for being slow and quirky, persists. There is regional pride involved, especially among Texans who are traditionally wary of any outside influence regarding a beloved local institution. Overall, while some express concerns about changes post-acquisition, others maintain that the essence of Whataburger remains intact.