Colossal, a biotech company, is working on de-extinction projects to bring back the dire wolf, an animal that once roamed North America. This initiative has sparked debate surrounding its ethical implications, as many feel that such efforts distract from real conservation issues. Critics argue that this move represents a poor imitation of scientific endeavors like 'Jurassic Park', and speculate why more focus isn't placed on species that humans have directly driven extinct, such as the dodo bird. Questions are raised about the biological authenticity of the created organism, as it may resemble a dire wolf physically but lack behavioral authenticity. The dire wolf's historical context becomes a point of curiosity, contrasting its image in popular culture.