Emdash is gaining attention as a new competitor in the collaboration space, targeting distributed teams with features like auto summarization of meetings and a focus on enhancing communication. Users have expressed frustration with existing platforms like Slack, especially with recent service outages and pricing structures that may not accommodate smaller teams or startups. There are also discussions around security improvements with Single Sign-On (SSO) features offered at the enterprise level and potential competition from open-source alternatives for self-hosting. The team's strong background in tech and their focus on addressing real user pain points has garnered a positive initial reception, though concerns about app overload and effective integration with existing tools remain. The need for clarity in pricing and market positioning is emphasized as a potential hurdle in attracting startups and SMEs. Overall, Emdash is positioned as a promising solution amidst a competitive landscape, with a notable emphasis on user-friendly features and communication efficiency.