The ongoing issue revolves around Google displaying different names for geographic locations, specifically the Gulf of Mexico, depending on the user's location. Mexico argues for the use of its preferred name while Google has used varying names, causing friction. User comments highlight the complexities of naming conventions in different jurisdictions and suggest that Google should display the 'legal' name based on the user's location. The situation touches on broader themes of free speech, cultural sensitivity in technology, and the implications of corporate decisions in geopolitics.