This post brings attention to the concept of 'friction' as a valuable commodity in both the digital and physical realms. It suggests that friction can enhance interactions and deepen experiences, contrasting with the overwhelming amount of information that often leads to cognitive overload. Digital friction, in this context, refers to the barriers and limitations that can help to prioritize more meaningful engagement, while the absence of such friction in our digital lives may lead to a decline in our ability to process and appreciate information effectively.