The discontinuation of AT&T's Email-to-Text Gateway Service on June 17 has raised concerns among users who rely on this service for notifications and alerts. Many express dissatisfaction with the high costs associated with alternative texting services like SMS, particularly for small businesses and community organizations. Users suggest options like Pushover for affordable message delivery but worry that such alternatives might not be viable for everyone due to pricing. Conversations hint at broader implications for SMS pricing, the potential for shifting user preferences away from SMS, and frustrations with the lack of regulatory oversight that has allowed carriers to dominate the market. The transition could influence how organizations engage with their audience, pushing them to reconsider messaging strategies altogether. Users have also raised issues regarding the quality of SMS messaging and the uniformity of communication preferences, typically favoring desktop notifications over mobile. As SMS faces scrutiny, finding cost-effective, reliable communication methods will be essential for both individuals and businesses moving forward.