The topic discusses a unique pricing model where the price of a shirt increases incrementally with each purchase. This model has attracted attention and comparison to other novelty pricing concepts, such as the Million Dollar Homepage. Users note that the price is currently at €183, suggesting that the creator has made significant profit. The commentary touches on the themes of prestige associated with low-number shirts and critiques the societal implications of such a pricing strategy, indicating a mix of admiration and skepticism over its sustainability and ethics. Additionally, there’s a suggestion that 'NFTshirts' could have been a fitting name for this unique product, hinting at the intersections between new media, digital ownership, and creative sales models.