The Finnish Web Archive's preservation of discussions related to forests has sparked a conversation about its utility and motivation behind the archive's existence. There are concerns that the archive may primarily serve advertisers rather than academic or ecological interests. This raises questions about the ethical responsibilities of Finnish libraries and the importance of having advocates to ensure that the exchange of information benefits the public. Additionally, there is an acknowledgment of the potential for deep ecological themes, such as Deep Ecology and Gaia philosophy, to play a role in analyzing the content within the archive. Despite its interest, it is noted that those engaging deeply may not be the target audience of rural ecologists and environmental scientists.