Itch.io Taken Down by Funko

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The incident surrounding Itch.io's temporary takedown by Funko highlights the growing challenges of automated copyright enforcement. Funko's use of BrandShield software led to allegations of trademark infringement due to a fan page associated with 'Funko Fusion'. Despite Itch.io removing the page and addressing the complaints, the ensuing automated processes resulted in the registrar 'iwantmyname' disabling the domain without proper human oversight or communication, causing significant downtime. This incident illustrates the risks associated with relying on AI for legal actions without adequate human support, leading to misinformation and false positives. Many users shared similar experiences, advocating for a more responsible approach to automated enforcement processes, urging reforms to ensure that web activities aren't jeopardized by flawed AI decisions.
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