Apple's new invitation service is generating varied reactions among users. Some appreciate its potential to simplify event coordination, particularly in a world where traditional social media platforms are losing traction. The integration of the service with Apple ID and the required multi-factor authentication (MFA) for non-Apple users, however, proved cumbersome for some invitees, leading to frustrations. While the service targets iPhone users primarily, concerns about its exclusivity and possible alienation of non-Apple users were voiced. Users expressed excitement about Apple's ongoing development of unique applications like Invites, which reflect a concerted effort to innovate and re-engage personal networks. Additionally, there's a desire for interoperability and less restrictive access to enhance engagement across different platforms. As the app market evolves, Apple's historic patterns of success with social networking apps remain a concern, prompting skepticism about its long-term viability. Nonetheless, the app's design and functionality are seen as fresh and promising in the current landscape of app development.