The article discusses the significant rise in avocado consumption in the United States, highlighting that nearly 3 billion pounds are imported annually, mainly from Mexico due to both marketing efforts and the environmental suitability for growth. Various user comments suggest a blend of factors influencing avocado consumption, including differences in avocado varieties, agricultural conditions in California and Mexico, and economic agreements like NAFTA that have facilitated trade. Some users also express concerns surrounding the environmental impact of avocado farming and U.S. government involvement in promoting certain agricultural products. Overall, the avocado trend illustrates changing food preferences driven by marketing and a growing interest in healthy eating, while also raising questions about sustainability and the trade impact on domestic markets.