Zeigarnik Effect

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The Zeigarnik Effect refers to the psychological phenomenon where unfinished tasks are remembered better than completed tasks. This concept was first identified by psychologist Bluma Zeigarnik in the 1920s. The effect has implications in various fields, including productivity, education, and marketing, as it can be leveraged to enhance motivation and retention. With the rise of digital distractions, understanding how lingering tasks can affect focus and memory is increasingly relevant for both individuals and organizations. Moreover, harnessing this effect in app design and work environments could lead to better user engagement and improved performance.
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