Fivetran's acquisition of Census reflects a strategic move towards bolstering their data integration capabilities. Users in the comments highlight that while the acquisition seems logical given Fivetran's existing tools, they perceive a gap in their offering regarding ETL (Extract, Transform, Load) processes. This indicates a potential opportunity for Fivetran to expand its product suite by integrating ETL functionalities more comprehensively. There is also speculation about the acquisition cost, indicating interest in the financial aspects of such deals. Additionally, some users express concerns about Fivetran's pricing structure, which could affect customer retention and acquisition going forward.