The W3C Exploration Interest Group aims to establish and discuss new web standards, encouraging contributors to share ideas and address industry challenges. There is a call for setting standards, particularly for browser extensions to improve user privacy by managing ad requests. The discourse indicates skepticism towards the W3C's influence, suggesting that many of their standards go unnoticed or are overshadowed by WHATWG's produced standards. This highlights a potential disconnect in the effectiveness or adoption of W3C's initiatives, raising questions about their authority in shaping web technologies.