The FTC's recent decision to ban hidden fees for live event tickets and short-term rentals aims to ensure transparency in pricing for consumers. This regulation comes into effect on May 12 and targets fees that are not included in the advertised price. Notably, the rule excludes pre-recorded audio/video performances from this mandate, leading to questions about the rationale behind this exclusion. Some commenters speculate it could lead to potential loopholes and challenges in enforcement, raising concerns about compliance and the sincerity of adherence to the new regulations by businesses.