WordPress has introduced a new free AI-driven website builder, contributing to the growing trend among CMS platforms to integrate AI features. User comments reveal skepticism regarding the necessity and effectiveness of such tools, arguing that traditional website creation processes utilizing templates are already well-established. Critics suggest that while the builder may offer some utility for non-technical users, the emphasis on 'AI' seems more focused on marketing than real user benefit. There is an acknowledgment that customization remains key, with users expressing concern that AI additions may detract from the creative aspect of website building.