McDonald's is implementing AI technology to enhance customer experience and drive loyalty, aiming to boost its loyalty patrons from 175 million to 250 million by 2027. The AI will tailor promotions based on customer data, potentially offering personalized deals linked to weather conditions. Edge computing technology will also help predict equipment failures, such as ice cream machines, which have historically faced high breakdown rates. User comments reflect skepticism about whether technology alone can resolve fundamental issues like high prices and inadequate service, suggesting that McDonald’s may be using AI for marketing rather than addressing core business problems.