AI technologies, particularly large language models (LLMs) like ChatGPT, are reshaping how users access information and interact with companies. Many users report a shift away from traditional search engines (like Google) towards direct answers provided by AI, leading to decreased traffic for content-driven platforms. This change is accompanied by a growing skepticism towards content marketing strategies that heavily relied on SEO optimization. Users have noted an increased preference for community-driven platforms such as Reddit and information repositories like Wikipedia, indicating a significant shift in content consumption and user engagement. Meanwhile, companies that are struggling may be attributing their challenges to the rise of AI, though some commenters suggest that these companies had prior issues that would have led to decline regardless of AI's impact.