Nvidia is expanding its influence in the cloud computing space with the introduction of a GPU marketplace. This marketplace aims to provide cloud providers access to Nvidia's powerful GPUs, allowing them to enhance their services. However, there are concerns from industry commentators regarding the potential risks for smaller cloud providers. Critics argue that Nvidia's dominance may lead to commoditization of GPU resources, squeezing margins for partners and risking their viability in the market. Additionally, the move could dilute the branding and customer experiences of the cloud providers by essentially white-labeling Nvidia's offerings. This situation has been characterized as unusual since Nvidia will occupy both sides of the vendor and customer relationship, raising questions about potential conflicts of interest and the overall strategy behind this initiative.